Wordpress site
Pairadime website
Pairadime wanted an inviting, informative site that showcased their services and built trust in their expertise. Along with web design and development, I also wrote all of the copy on the site.
Next Step quiz
To increase user engagement, I made a quiz directing users to the Pairadime service most useful for them.
Of the users of the site’s Match tool, 30% arrived via this quiz.
Learning Center
Pairadime offers a free course covering the basics of home co-ownership. To give users more flexibility, I proposed the Learning Center. In addition to being informative, this resource establishes trust and leads to repeat visits to the site.
More about this design:
Familiar designs increase user retention.
Familiar designs have been shown to reduce learning curves and increase retention, so I chose an FAQ structure to make navigation easy.
Education marketing builds trust and creates organic traffic.
In addition to providing valuable information, the Learning Center links to Pairadime’s products and services when appropriate, making it an effective marketing tool.
Tools overview
Here, we wanted to give the user a quick overview of Pairadime’s tools. The interactive design lets the user see everything on a single screen without being visually overwhelmed.